PerfectWhiteTee
Our story started — and continues growing — with one shared obsession: t-shirts! We’re two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. (Good luck getting us to wear anything else)
We’re equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, we have more than 30 years of experience in the fashion industry. Jen previously founded a thriving t-shirt tee brand in the women’s contemporary market, and Lisa owns a multi-line NYC showroom in this category, as well as two retail locations selling women’s upscale casual basics.